💰 We received 100% of the funds UPFRONT before placing a purchase order: Customers place ‘pre-orders’ for your product and you get the cash upfront! Eliminate the unnecessary risk of paying for a large inventory upfront before launch.
🔩 All we needed was a prototype to raise funds: Believe it or not, all our marketing assets were created from a SINGLE working prototype! Yet we were still able to raise all that money!
🙌 We rallied our first 1000 raving fans and received valuable feedback about the product: The HARDEST part of building a brand and launching a new product is building your fanbase. Thanks to our Kickstarter campaigns, not only did we receive hundreds of raving reviews and user generated content, our customers gave us valuable feedback that allowed us to further improve our product before manufacturing.
📈 25% of the funds came from Kickstarter’s audience: 25% of our total funds raised came from regular Kickstarter visitors browsing the site. The organic reach and conversion rate was CRAZY!
🎯 Better positioned for bigger deals after the launch: A successful crowdfunding campaign becomes a marketing asset that you can use to create bigger opportunities. Gain traction with investors, distribution partners, and major retailers, the upside is HUGE!
🚀 We raised an additional 50% in post-campaign upsells and add-ons: Not only is the crowdfunding community highly engaged, they are BIG SPENDERS. With no additional marketing dollars, we made an additional 50% in revenue in upsells and add-ons!