So what is crowdfunding and why should you care?
Crowdfunding is a little understood and under-utilized e-commerce strategy that allows entrepreneurs to launch their product and get pre-orders and cash before spending $1 on inventory. The most well known crowdfunding platform is Kickstarter.
Our Launch Accelerator Blueprint (LAB) is the only crowdfunding approach that allows you eliminate inventory risk and launch your product powerfully while building a community of fans that will be ready to buy your product and support your brand.
LAB focuses on using the launch to lay strong foundations for your brand so that you can scale after launch.
The 6 Pillars of the Launch Accelerator Blueprint (LAB)
Learn the exact strategies we developed to raise over $7M in successful crowdfunding launches for our brands, clients, and students. With over +100 pre-recorded lessons and more than +30 workbooks, templates, and step-by-step guides, get the clear path you need to a build profitable product launch.
1. Master the crowdfunding fundamentals & kickstart your launch
- Unlock the hidden potential of the crowdfunding ecom model that eliminates risk and allows you to collect cash upfront from pre-orders BEFORE spending any $$$ on manufacturing
- Learn the crowdfunding fundamentals: optimize your funding goal, choose the ideal campaign duration, and get your project approved
- Optimize your crowdfunding strategy to hit your long term growth goals for your product & brand
2. Establish a compelling product position while engaging your earliest fans
- Develop a compelling brand story & unique value proposition that transform your ideal customers into brand ambassadors
- Rally your earliest fans BEFORE you launch to organically amplify your marketing reach (make your Community your most powerful marketing asset)
- Develop the core foundations for your brand to be appealing, relatable, and shareable so early fans are excited to buy, share, and promote your product for free
3. Develop a solid launch marketing strategy that's guaranteed to drive sales
- Build your list of ready-to-buy customers who are excited to purchase as soon as you launch
- Develop strong relationships with your community of ideal customers who ACTIVELY help you improve & refine your marketing message for maximum engagement
- Create an effective PR outreach strategy to engage influencers and media publications for viral exposure
4. Create a compelling high-converting campaign page
- Save $1000s by learning the Evergreen Media Assets Strategy to create sales copy, photos and videos that you'll leverage for your launch & post-launch to scale your brand
- Create your ultimate marketing asset: your crowdfunding campaign page–to build hype, optimize conversions, and quickly establish brand credibility
- Boost long term brand visibility in Google search for free using SEO techniques so future customers can easily find your product & brand at the top of search
5. Launch your killer campaign & get fully funded in 48hrs
- Save hundreds of hours & avoid costly mistakes by learning the optimal execution strategy to achieve a successful fully-funded launch
- Achieve your funding goal within the first 48 hours by following the Ramp Up strategy to unlock the full potential of your community & pre-launch marketing assets for a powerful launch
- Increase sales & revenue throughout your campaign using effective cross-promotion, referral, and upsell strategies
6. Maximize revenue & launch results to scale powerfully into Amazon & Shopify
- Use proven strategies to increase launch revenue by 30-200% through up-sells, cross-sells, and our unique extended pre-order strategy ALL before placing your manufacturing order
- Get your new customers excited to create User Generated Content that you can leverage as social proof (reviews, photos, unboxing videos, etc) to drive future sales
- Scale your successful launch seamlessly into your ecom channel of choice and tap into the power of wholesale partnerships to diversify your revenue streams
Here's what past clients have to say about our proven track record of success.
“What we loved about working with [the Playground team] is that their methods & strategies and the things we implemented were proven on recent campaigns that we could see. We really felt confident that attempting these new strategies were going to work out, so we could actually put a significant budget & effort into it, without feeling like we were wasting our time, or this won’t work out for us. After running our campaign, we raised $200K, and did some analytics on the different aspects of the campaign and we feel we can contribute $72K of that money raised to [Playground Theory’s] strategies with pre-launch, upselling throughout the campaign, and the PR that we ran."
“I had no prior ecommerce experience and it was my first time launching a product or using crowdfunding. The Playground team gave me the confidence and understanding to raise $120K for my product launch. It's very uncommon for food products to do well in crowdfunding, but the strategies and tactics I learned allowed me to leverage my existing audience and create a unique brand story that surpassed my funding goal by more than 300%.”
“We only had experience in retail and never considered ecom or crowdfunding before. After speaking with The Playground Team, they convinced me about the huge upside, such as generating profits from pre-orders before paying for any inventory, and being able to cultivate a huge list of highly qualified supporters. We’ve continued to work with them over 3 Kickstarter launches, so far raising +$420K, and they continue to deliver value and expertise that’s been invaluable to the success of our campaigns. Thanks to them we’ve opened up a huge ecom channel and are thriving across Canada & the USA”
"I have a marketing background, but crowdfunding was totally new to me. Playground Theory was able to identify key areas for me to focus my marketing launch efforts and were such a pleasure to work with. If you're looking for an experienced team to work with to launch your project, the Playground team will help you achieve and surpass your funding goals."
Join the 6-figure Product Launch Accelerator Blueprint Masterclass
We're only taking entrepreneurs who are serious about the success of their next product launch.
We turned our product launch system into a repeatable formula to help other entrepreneurs and creators achieve the same results for their ideas using crowdfunding.
We proved the impossible–reaching the top 1% of Kickstarter projects, not once but TWICE for our own products.
What did we learn from launching 2x record breaking Kickstarter projects in a row? We proved to ourselves that it wasn’t just a fluke. There's definitely something we were able to achieve thanks to crowdfunding that other ecom entrepreneurs couldn’t by traditional means.
So after these two amazing product launches, we realized there was a huge opportunity. One that we had to share with other entrepreneurs.
Here are the benefits of crowdfunding on Kickstarter that the rest of the ecom industry is missing out on:
💰 Receive 100% of the funds UPFRONT before placing a purchase order: Customers place pre-orders for your product and you get paid in cash upfront! Establish demand for your product and eliminate the unnecessary risk of paying for a large inventory upfront before launch.
🔩 Only a prototype is needed to start raising funds: Believe it or not, you can create all your marketing assets from a SINGLE prototype! That's how we were able raise all that money!
🙌 Rally your first 1000 raving fans and receive valuable feedback to improve your product: The most CHALLENGING part of building a brand and launching a new product is building your fanbase. Thanks to our Kickstarter campaigns, not only did we receive hundreds of raving reviews and user generated content, our customers gave us valuable feedback that allowed us to further improve our product before manufacturing.
📈 Generate 20-70% of your funds from Kickstarter’s 25M highly engaged user base: 25% of our total funds raised came from regular Kickstarter visitors browsing the site. The organic reach and conversion rate is CRAZY!
🎯 Be better positioned for bigger deals after the launch: A successful crowdfunding campaign becomes a marketing asset that you can use to create bigger opportunities. Gain traction with investors, distribution partners, and major retailers–the upside is HUGE!
🚀 Raise an additional 50% in post-campaign upsells and add-ons: Not only is the crowdfunding community highly engaged, they are BIG SPENDERS. With no additional marketing dollars, we made an additional 50% in revenue in upsells and add-ons immediately after our launch!
These performance metrics are unheard of in the ecom world, yet we producted these results consistently for multiple launches.
That’s when we decided to launch our 6-Figure Launch Accelerator Blueprint Masterclass.
Apply today! We're only taking serious candidates
Since this is the first year of offering this online program, we want to give our first year of students the absolute BEST experience. Apply today and get special sign-up bonuses if you qualify!
BONUS 1: Launch Hacker Mastermind Community – 3-year membership ($14,995 Value)
- Get resources, ideas, and support from a high level community of ecom entrepreneurs, inventors, product designers, digital marketers, and Launch Hackers on the same journey of launching successful products & growing brands.
- Receive coaching & support beyond the masterclass on your path of building, growing and scaling all your future product launches.
BONUS 2: 1-on-1 Initial Custom Strategy Session ($1995 Value)
- Receive a personalized 1-on-1 coaching session where we consult you on your product launch and business growth game plan.
- Get customized recommendations on how to take advantage of Kickstarter and the masterclass to reach your short and long term e-commerce goals as efficiently as possible. This will not only save you time but also thousands of dollars to ensure you allocate your resources effectively.
BONUS 3: Additional 8 Weeks of Coaching Sessions ($2495 Value)
- Build momentum quickly through an additional 8-weeks of Q&A support & group coaching beyond the 6-week course.
- Ask the most burning questions you have in these Q&A’s to ensure you overcome obstacles, continue making progress and have the fastest path to success.
BONUS 4: Kickstarter & Crowdfunding Fundamentals Deep Dive ($495 Value)
- Master the ecom model that 99% of ecom entrepreneurs don’t understand and don’t know how to leverage.
- Get a comprehensive breakdown of this unique ecommerce channel and launch model so you know exactly how to take advantage of crowdfunding to launch your next product and grow your brand.
- Get detailed walk throughs of case studies in various product niches to uncover how brands successfully transition from crowdfunding into massive brands on platforms such as Amazon and Shopify by leveraging their initial launches.
BONUS 5: Maximize Conversions & Save $1000s with the Evergreen Media Assets Strategy ($3995 Value)
- Learn the secrets of building a compelling crowdfunding campaign page that gets customers HOOKED within the first 30 seconds, maximizes purchases, and has viral shareability.
- Learn expert hacks to produce pro-level evergreen creative assets (photos, videos, etc) that will continue to generate $10,000s in future sales beyond your launch.
- Get pro-tips to avoid costly mistakes and save $1000s during your photo & video production process.
Hear from our students how the launch program is setting them up for success.
“The best thing has been around the support that [the Playground Team] has provided to the group–from the facebook group, the actual group members, right through to all the worksheets, Google Docs, and Resources you need to be able to put a successful campaign on Kickstarter. My experience of the Playground Team regarding their previous experience is really telling–it really comes through”
“My biggest ‘Aha’ moment was really understanding the community aspect and how to build and establish a community...but also the method of approaching other people in community groups and going through the Engagement Formula. I don’t have a social media background, I’m not a marketer, but applying the formula and seeing it work was really eye opening. When I got my first real person to agree to join my community, I couldn’t believe it!”
“What made me choose this course was that [the Playground Team] made successful campaigns in the past–I didn’t want to learn from someone who only knew the theory… When I saw the structure of the course, I realized it was a huge advantage that I would be able to learn from people who already executed it–they know it in theory and in practice. The knowledge that [the Playground Team] has is super valuable”
Still not sure if this is the right investment for you? You're covered.
To eliminate any risk for you, the 6-figure Product Launch Blueprint Masterclass program comes with an unconditional 100% money-back guarantee.
We’re so confident about the program that we back it up with our “no risk: love it or leave it” period–you get to try out most of the training, download the templates from our resource vault, and get 1-on-1 coaching from our instructors completely RISK-FREE.
If you think the program isn’t everything we promised or if you decide for any reason the program isn’t right for you, then just simply let us know within the first 30 days and we’ll give you 100% of your entire investment back, no questions asked.
Have an awesome idea for a product that you're ready to launch?
The 6-figure product launch training is the culmination of 5 years of experience in crowdfunding. Apply today to unlock the secrets for your next product launch.
Launch Accelerator Tool Belt
A key component of our proven crowdfunding product launch framework is our ever evolving black book of resources that we use to build our own successful crowdfunding campaigns. And it’s now yours as a member of the Playground community.
Get exclusive access to our private vault of resources, tools, and contacts WE USE to build our own businesses. You can’t get these resources ANYWHERE outside of this program. Anything and everything you need to build a successful product launch is here all in one place for you to access and benefit from.
- For example, get access to multiple high-conversion landing page case studies, copy-and-paste email nurture campaign templates, PR deck templates, and other powerful, proven templates you can use for your own launch to save time and create a killer launch.
- The best part? The vault continues to evolve as we update it. Get access to the very same resources and tools that have helped us to be successful.
- Gain a huge advantage over other ecom sellers who don’t have access to these exclusive materials and be better positioned to have a hugely lucrative product launch.
who are serious
The 6-figure Launch Accelerator Blueprint is the culmination of 5 years of launching products using crowdfunding–a powerful system for solo entrepreneurs, bootstrapped startups and even big budget brands.
Whether you aim to raise $10,000 or $1 million for your product launch, our blueprint will help you to fast track your launch and identify key areas to prioritize to help you maximize your profit and minimize unnecessary risk.
The 6-figure Product Launch Blueprint is for you if you’re ...
- You want to build a long term sustainable brand or business that you’re passionate about
- You want grow a profitable business with that has the option for exit
- You’re a self starter and ready to invest the time & effort to succeed
Who this isn’t for …
- People who are only interested in short term profits rather than building a real sustainable business
- People not willing to put in time and effort to succeed
- People without a clear idea of what product to launch
Have an awesome idea for a product that you're ready to launch?
The 6-figure Launch Accelerator Blueprint Masterclass is the culmination of 5 years of experience & $7M raised in successful crowdfunding product launches. Apply today to unlock the secrets for your next product launch.
Learn from experts with real hands-on marketing & ecom experience
A serial entrepreneur who’s passionate about launching and growing brands. As a founder focused on marketing, brand strategy, and growth hacking–he’s built brands in the tech-startup, digital marketing, and now e-commerce worlds. He helped launch and grow the products division of a group-buying company to over $1M/month. Most recently, 2 of his own products broke the all-time best launch results in their niches.
A former mechatronics engineer turned video producer and now ecom entrepreneur. Johnny has over 10 years of experience as a branding expert, digital media marketer and innovative storyteller. Leveraging his unique creative skills to design innovative products (like AVENSI Coffee enhancing glassware) and generate +1 Million views for viral videos, Johnny’s diverse background has led him to work with brands like Coca-Cola, Deloitte, Nespresso, Campbell's, and Shangri-La.
A corporate banker with a knack for learning turned his desire to help entrepreneurs into a passion of building businesses. He takes the successes of his career in multinational companies and applies them to foster small and effective teams. His breadth of industry and management experience has coached several startups to adopt workflow and management practices to successfully adapt and thrive in their ever-changing marketplaces.